My story with Peach began with a singular vision – to craft the perfect pair of no-show underwear that is not only comfortable, but doesn’t fall apart after three washes and is actually comfortable.

I was frustrated with underwear that used fabric that made my skin itch, or trims and elastic that cut into my skin or bows that were visible under clothes.

Launching in July 2018 with one cut (the Original-Rise Cheeky) I quickly received demand for more cuts and rises and to expand sizes (we now stock XS-5X). This demand also led to us exploring styles in other fabrics and introducing bralettes.

“No frills, no lace, no fuss” was a line that I used to describe the seamless underwear, and this very much continues to be a core design principle.

Five and a half years on from launch day, and while our products now extend beyond the seamless solution, we continue to create products that move with your body and choose fabrics that are soft, luxe and durable. 

Minimalist in design but over the top in comfort.

Emily Redmond